The Systems Lab: Digital Marketing

Help the right people discover your work, understand its value, and take a useful next step.

What’s inside

• Understand your customer, offer, message, and destination
• Connect search, content, social media, email, and paid channels
• Plan a measurable campaign and follow up with interested people
• Use analytics and offer economics to improve the customer journey

Who it’s for

Curious beginners, creators, professionals, and business owners who want to put modern skills into practice.

Format

Digital guide.

Includes practical action steps and checkpoints. Your purchase includes future updates added to this guide; personal duplicates do not update automatically.